Amazon Ads – Nothing Yet

When last we met, I had thrown in the towel on Kindle lockscreen ads ($20 in ads led to zero sales). I set up a couple regular Amazon ads to see what would happen. Here’s what I’ve learned so far:

  • “Automatic Targeting” doesn’t work. I have a 50¢ PPC bid, which is more than Amazon recommended, and no impressions at all on that campaign.
  • Book targeting doesn’t work. I’m getting a few impressions, but it’s negligible. It seems that you would have to manually adjust the bid for every book, because the recommended bid levels have a huge range. So at a fixed 50¢ bid, I would win on books nobody looks at, and I lose on books that people actually visit. The bid required for bestsellers is bonkers ($3.67, for example).
  • Category targeting does get impressions, so that’s something.
  • So far I have 1,665 impressions, and have spent 89¢. That’s 3 clicks, or a CTR of 0.18%. So basically, no clicks and no sales.

I’m going to suspend those two campaigns and set up two new ones based on this information: manual category targeting only. Stay tuned!

2 thoughts on “Amazon Ads – Nothing Yet

  1. I only do sponsored ads when it comes to AMS and let them run a while. My bids are low, too, even with my category which is romance, like as low as .20 and even .15. And whenever AMS sends me an email telling me to up my budget, I lower it instead.

  2. I know it’s different for everyone. When we actually had sales from Amazon, we found we didn’t like the “category” of customer–wanted it immediately, tended to complain, orders often had problems. It’s a big experiment! Best wishes.

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